Double Coverage

In the First Round of Playoffs, CBS had assumed the dubious task of trying to show all 32 games on one station. The first half of the day went fine, but then as the night wore one two games simultaneously went into overtime. Siena vs. Ohio State and Wisconsin vs. Florida State. What was CBS to do?

Both games were phenomenal to watch, both upsets (at least as far as my bracket was concerned); scores back and forth; time outs; last second shots . . .

I'm not even a huge basketball fan, but there I was, riveted. The directors at CBS were jumping from one game to the next; but not jumping, gliding. It was almost seamless. The entire country got to see both games at the same time; worried I'd miss a crucial moment, instead I felt like I had two TVs in my home. Heck, if I did have two TVs I would have missed more of each game than CBS gave me.

After watching Olympic coverage get worse every year, this was a miracle on the hardwood. Fan or no, you've got to respect how CBS handled the situation. They covered two games, in overtime, at the same time, giving we the customer a great product.

The economy is tough right now, a lot of companies are laying people off, not as in years past to suddenly boost company profits and value, but to survive. But the key shouldn't be just survival; companies need to still play to win. While making those tough decisions about who to keep and whom to let go, businesses need to not forget the value of keeping "the right people on the bus". Sooner or later money will flow again. If you don't have the right people directing the show, instead of delivering an amazing product, you're going to look unfocused and like you can't handle the coverage.