Momentum

Heading into next week's wild card games, and the talk is already of Momentum.

San Diego has won their last four; they'll be facing Indianapolis and their nine game winning streak - should be a great game!

In sports, momentum is the magic that explains why a team can be more than the sum total of it's players, whether within a single game or from this week to the next.

BYU should not have lost to Arizona, but take several weeks off after a big loss and you've got an uphill battle that even the best teams struggle to overcome.

A team that goes into a game on a winning streak has a confidence that even the best coach can't create.

Last weekend, son number three made the observation that his brother drawing a bye in the first round of a high school wrestling tournament could be the kiss of death. Why?

"Because in the second round he'll be going in cold while the guy he's wrestling just had a winning experience. He'll be loose and confident while my brother will be tight. I'd rather wrestle an extra match than sit for three hours, fighting to stay focused".

The same principle holds for our current economic woes: few companies seem to have the momentum that they did just a few short months ago. Retailers are going out of business, few companies seem to be hiring, and everyone is sitting around waiting for things to magically get better. It doesn't matter if it's fear or fact that has killed the momentum, the question is: what can we, The Coaches, do to infuse our businesses with momentum?

We've got to build morale; rally the troops. Don't sit around waiting for customers to come in, go out and get them! Call that client that's hesitant and give them an infusion of honest encouragement. Run an ad, let people know that you're still out there and you've come to play!

This is what “Diem perséquere!" is all about; don't wait for something to come by so you can "sieze" it, persue it, hunt it down, make it happen!